know your ingredients: Redensyl™

When it comes to the TV or music from your earplugs, turning down the volume a bit might be ideal, but when it comes to your hair, we always say TURN IT UP!!! Lifting it up at the root makes for awesome hair days, and it also lifts your confidence a few notches. However, excessive shedding or thinning can sometimes make it impossible to create that extra hair oomph. Feeling the real thinning hair struggle ourselves, we’ve not only created the (applauds please!) …… volume collection, but have also formulated our wash and condition products from the collection with Redensyl™, an ingredient from cosmetic manufacturer, Givaudan, to promote hair growth, plump-ness and thickness.

Made up of plant extracts, Redensyl™ is identified by the haircare industry as one of the newest breakthroughs against hair loss. Dihydroquercetin-glucoside (or DHGQ) is the compound found within Redensyl™ that targets stem cells in hair follicles and promotes cell division, aka anagen phase or growth phase. According to VeryWellHealth, catagen stage is the termination of active hair growth, while telogen phase refers to when the hair starts to shed. DHGQ prolongs anagen phase while deterring catagen and telogen phases. Other natural hair growth ingredients like amino acids and anti-inflammatories can also be found in Redensyl™.

via @rachel.lankford

Redensyl™ acts by targeting the outer root sheath cells, as known as hair follicle stem cells. When it comes to hair growth, these cells play a super important role, because they initiate the anagen (or growing) phase of the hair cycle. The DHQG in Redensyl™ stimulates ORSCs division, resulting in more hair growth and regeneration while prohibiting the activation of the telogen (or shedding) phase of the hair cycle. 

So in short; less shedding, more hair growth and instant lift – these are just some of the perks you get from using products with Redensyl™. Scroll down for a full routine using our whole volume collection: 

•  Volume starts at wash + condition! Cleanse and nourish with 3D volume and thickening shampoo and conditioner, both are godsends infused with Redensyl™, hydrolyzed rice and vegetable proteins to add volume, boost hydration and make sure your mane stays manageable. 
• Before blow drying, spritz on brooklyn bombshell blowout spray. This weightless mist contains ProVitaminB5, Glycerin and Octylacrylamide to strengthen hair while adding moisture + protecting against breakage. 
• Apply a golf ball sized plus size perfect body mousse on hair to provide touchable hold while eliminating frizz even in humid weather. 
• With a few puffs of the vandal volume powder spray at the roots and tousle to keep your hair plump and airy at the roots and with just the right hint of grit. 

Adapted from article written by Andrea Arterbery