texture vs. volume: how they’re adding “oomph” to your locks
The big question: what is the difference between texture and volume in your hair? CORRECT, they both add a bit of body and separation to your tresses. However, having different ingredients, our texture and volume collections amplify your hair with a slightly different look. Keep scrolling to get the 360 around each collection.
the texture collection
If you dig the I-woke-up-like hair or a surfer girl kind of beach waves, this is the exact collection you need in life. Thanks to the main ingredient of the collection – Kaolin Clay, this natural mineral mattifies your hair and effectively absorbs any excess oil to give you that effortless undone style. If you’re looking for a super glossy look, this collection is not for you. Together with sea buckthorn berry oil and zeolite, our texture products will purify + detox your hair while keeping it healthy, manageable and at the same time, add more grip. Basically, all these ingredients work together so that your hair doesn’t stick close together and thus giving it temporary texture + oomph.
the volume collection
Not only does our volume collection provide a temporary solution for volume, but it also has long term benefits that help with flat or thin hair. While polymers can plump strands temporarily, our main ingredient, RedensylTM works to enhance hair growth at the root. Check out this article about this magic ingredient if you haven’t already. Meanwhile, hydrolyzed rice protein thickens hair, improves manageability and restores natural shine to hair at the same time. This star ingredient is packed with amino acids which is essential for a more volumized look. Tiny molecules from hydrolyzed vegetable protein can penetrate strands to thicken, moisturize and make it more flexible. All these ingredients combine to create a branching out effect and the look of lift.
So, which is better for me?
Alright, there might still be a few question bubbles floating above your head, let’s boil this down! The crucial difference is what look you’re trying to achieve and whether hydration is a main concern for you or not. For those of you who think moisture and manageability are important, the volume collection would be a better option as it thickens while maintaining the health and integrity of your hair. Don’t get us wrong though, our texture collection also aces in moisture retaining properties. However, if your hair doesn’t hold due to its oiliness and you want that undone look, the texture collection would be your go-to.
But, there’s no clear cut on which collection is best for you, so don’t be afraid to mix + match! For example, use 3D Volume and Thickening Shampoo + Conditioner as your daily wash and condition for denser, fuller hair over time, and apply Got Grit Dry Texture Paste for a little bit of piecey-ness at your ends while keeping your hair manageable. Easy, voluminous, hydrated!