what is hair primer + what does it do?

When we say primer, the first thing that pops up to your mind might be makeup primer for your skin, or paint primer. Primer is applied to increase lasting power, help with evenness and maybe even reduce the time needed for drying. So, have you ever thought about a primer for your hair? 

#flawless multi-benefit primer is our number 1 magic product. For all hair types, this is the first step in your hair care/ styling regimen, and it’s FUNDAMENTAL for all rest of your styling routine. So…what does it do?! Keep reading to find out.

detangles

Our #flawless multi-benefit primer is the TRUE detangler. It contains super moisturizing avocado oil. amika pro-educator, Amanda Killen explained primer is a product “that seals hydration in damp hair while acting as a lubricant with avocado oil to help move tangles through and out of the hair when detangling.” Packed with minerals, protein, vitamin A, D, E, B6, folic acid and amino acids, avocado oil effectively provides ultra-hydration and smoothness to hair. To detangle before washing, you can even apply #flawless on dry hair!

reduce blow dry time

Our #flawless multi-benefit primer will drastically reduce your blow dry time, saving your arms from soreness and the time in your routine. Amanda told us, “The primer accelerates blow dry time significantly, acting as a barrier between the hair and the water, and helping wick it away in less time.” For people with lots of hair, this benefit is very vital when it comes to blow drying their hair.

thermal protection

The #flawless multi-benefit primer also protects your hair from heat styling! If you often style with hot tools, heat protectant is a MUST for preserving moisture and the health of your hair. Amanda pointed out the #flawless serves as a layer of barrier between hair strand and heat. The primer is formulated with provitamin B5, which does not only promote hair resilience, but also conditions and smooths your mane.

who is this product for?

Primer is basically for ALL hair types. Amanda said, “I like the primer because it’s lightweight enough for finer hair types as well as viscous enough to saturate thicker , denser hair.” Depending on your hair thickness, you may want to vary the amount you use. We suggest to test and trial the amount you need for your hair type. And guess what, kids can use it too, and will alleviate a lot of tears! Our primers are free of sulfates, parabens, phthalates, preservatives, gluten, mineral oil, sodium chloride, petrolatum and artificial colors. It’s also vegan-friendly, cruelty-free, and safe for color-treated, Brazilian-treated and keratin-treated hair.