what the amika team has been using, again & again & again
Are you new around here and are unsure what to pick for your first ever amika buy? Then you’ve come to the right place. Testing on multiples amika products every month, our team members (proudly) call ourselves amika veterans. Scroll down to get the inside scoop of the amika team’s fave hair product picks according to their hair types:
hair type: fine and thin hair, and sometimes oily
her amika pick: perk up dry shampoo
Wilsy is an alway-on-the-go kind of girl, she got so many on her plate and got no time for her regular meditation and obviously – washing her hair. But we’ve never seen her suffered from a bad hair day, all thanks to her hair staple – perk up dry shampoo. She always keeps a dry shampoo on her desk and uses them almost everyday whenever she needs a lift at the root or for her spirit.
Wilsy’s pro tips: spray it everywhere, it smells good.
hair type: color-treated hair
her amika picks: #flawless multi-benefit primer + mini flash fix
Believe it or not, Annie has never ever used any conditioner (wait, what??!). Being a minimalist, she always goes for a multi-tasking product, so she doesn’t need to apply tons of products on her hair. Her true amika love is #flawless multi-benefit primer, it detangles like a conditioner, protects against blow-drying heat like a heat defense serum and leaves hair super softer after like a leave-in cream. Plus, it’s good for color-treated hair! Annie actually loves this so much, she could use up a bottle a month. Her daily hair routine? Blow-dry with #flawless multi-benefit primer and follows by a few strokes with mini flash fix straightening brush to keep the flyaways in place and the frizz away.
Annie’s pro tips: don’t blow dry your colored hair for too long, it’d fade your color. So always use #flawless before blow-drying, it’ll cut your drying time!
Carly, Customer Service
hair type: fine damaged hair
her amika picks: lifesaver treatment mask
What would you choose, if you can only use one hair product for your entire life? “Hair mask ftw.” Carly replied without a second thought. Carly is all about self-love and pampering, so if she can choose only one essential product for healthy hair for life, you just have to trust her decision. While the formula of lifesaver treatment mask is tremendously nourishing with keravis protein and argan oil, it is surprisingly light and would not weigh down her fine tresses.
Carly’s pro tips: The mask tub is so cute, she actually reuses it as a succulent pot.
hair type: thick + damaged hair with split ends
her amika picks: digital titanium styler + awesome sauce heat defense serum
Kelly is our newest addition to the team, but that doesn’t mean she knows the least about amika products. On the contrary, Kelly is a long-time amika fan and what had her fall in love with the brand is our all-time best selling digital titanium styler. “It’s a true hair staple, I use it for all the styles – straight, curly, wavy. You’d be surprised by how many styles you can create with just one tool. Plus, the pattern is super cute, you’ll feel good just by having it on your dressing table.”
Kelly’s pro tips: always protect your strands with heat defense product before styling, her favorite is awesome sauce heat defense serum from Magic Berry Collection
Maggie, Brand Manager
hair type: naturally blonde but unnaturally frizzy
her amika picks: satin savage smoothing shampoo + conditioner + #flawless multi-benefit primer
Being a total boss babe, Maggie takes control of everything. Her motto is “Don’t let anything get the best of you”, and by “anything”, that includes the big bad FRIZZ. She always has her frizz morning under control by a cocktail of satin savage smoothing shampoo + conditioner and finish the routine with #flawless multi-benefit primer.
Maggie’s pro tips: For the last step of your wash routine, rinse your hair, especially the ends with cold water to seal the hair cuticle for a smoother finish.
hair type: thin and flat
her amika pick: 5th avenue blowout spray + mini ionic dryer
When we talk about petite but powerful, two things (or person) pop up on our minds – Yuki, and her favorite amika product – the mini ionic dryer. You’ll have no idea how much such a dryer (or a girl) can do in such a small and light body. Having flat hair and limp roots, Yuki always applies 5th avenue blowout spray at the root for long-lasting body and lift.
Yuki’s pro tips: never go traveling without amika mini dryer, having good hair is the key to a perfect travel picture.