iRED Flash Fix | Soho +
Price for both: HK$3,430

Featuring a negative ION generating projector and now upgraded with iRED technology to deliver smooth, shiny hair that lasts. Instantly smooth even the curliest of hair in a single stroke that’s faster and more lasting than ever. Our easy-to-use, straightener-meets-hairbrush hybrid packs the power of iRED technology for smoother, shinier hair in record time. Eliminating stress on hair – and you. That’s why they call this a game-changer in the world of hot tools.

Consumer Trial Results*
100% say using this brush makes styling hair easy
96% say brush provides smooth, straight style
93% say hair is left looking healthy
91% say brush improves shine

*consumer testing done on 55 women in Feb 2019


  • IRED Beam Technology speeds the heat in deeper to preserve moisture for instantly smooth hair with less damage*
  • The ION-generating projector streams millions of cuticle-sealing negative ions into hair with each pass. The smooth and shine stay in, the frizz stays away.
  • Digital temperature control allows you to style the finest to the thickest of hair with just the right amount of heat (up to 450°F/230°C).
  • Temperature lock function to maintain consistent temperature while you style.
  • 60-minute auto shut-off for peace of mind.
  • 9ft 360° swivel cord so you don’t get wrapped up in it.
  • Cereamic bristles with cool-tip guarantees safe, easy styling.

*compared to a conventional straightener

How to use

Turn on and adjust temperature. Glide brush through a section of dry, brushed, tangle-free hair (as you would with a paddle brush) from root to tip to reveal smooth, frizz-free style.

Extra information

This product comes with life time warranty.
(When on sale comes with 1 year warranty)
Click here for warranty T&C.


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