Featuring a negative ION generating projector and now upgraded with iRED technology to deliver smooth, shiny hair that lasts. Instantly smooth even the curliest of hair in a single stroke that’s faster and more lasting than ever. Our easy-to-use, straightener-meets-hairbrush hybrid packs the power of iRED technology for smoother, shinier hair in record time. Eliminating stress on hair – and you. That’s why they call this a game-changer in the world of hot tools.
Consumer Trial Results*
100% say using this brush makes styling hair easy
96% say brush provides smooth, straight style
93% say hair is left looking healthy
91% say brush improves shine