The power cloud force dryer offers professional performance, healthier styling and lasting results in a fraction of the time of other dryers. It’s not always bad to have your head in the clouds. The Power Cloud Force uses far-infrared technology to minimize heat damage, resulting in gorgeous, healthy-looking hair. Weighing less than a pound this feather light dryer is truly a force to be reckoned with! The 1875-Watt powerhouse is the epitome of versatility boasting 3 temperatures, 2 speeds, and a cool blast that is well, actually cold!